In a few words: Brights, neutrals, near-colorblocking, pleats, trousers. No over-accessorizing, little fuss, and few layers. Simple patterns, pretty fabrics.
Thank you Zara for not jumping on the glitz-and-glimmer bandwagon. And I still like your prices, too. Since I wrote this post for you, will you consider opening a store in Richmond? Think about it.
Images from Zara.